While working as a graphic designer at the Vitamin Shoppe, I was tasked with leading the design on all direct mail materials that were sent by the business. The direct mail business was a key component to the companies growth and one of the top contact methods to loyal customers. After the company rebrand, my duty was to ensure that the direct mail collateral was in line with the new look and feel. I worked cross functionally with several departments in the organization to achieve a smooth transition and consistent messaging through all marketing messages.​